Lynda McDaniel is responsible for the day-to-day operations of acquiring and retaining Navy Federal Credit Union’s members. Her strategic planning background aids in keeping her eyes on the financial services industry. From directing marketing campaigns for new members to strengthening product penetration to bundling products and services, to maintaining Navy Federals Kids Club, Lynda strives to meet or exceed her company’s net membership growth goal. A strong proponent of financial literacy, she leads her team to develop literacy programs that include families.